The Story
In the Spring of 2016, a small group of investors were looking for a strong up-and-coming product to bring to market. That’s when we came across “hoverboards”. Already achieving some exposure in China, self-balancing scooters did not have a nation-wide presence in the U.S. Factoring in limited manufacturing and no significant competitors in the U.S., EPIKGO was born.
The Logo
The EPIKGO board was larger and more durable than the other models that had since come to market. Our goal was to create a unique niche to not only solidify US territory – but also hold a share of the market when it became more crowded. As such, we designed a logo reflecting the EPIKGO’s durability and ruggedness. As one of our main selling points was its off-road durability we highlighted the logo with mud-stains.
Design
After initial testing and specific features were added. We moved to the process of bringing the boards to life, digitally. Below are some of the original renderings done, both in-house, and externally with two different design teams.
Packaging and Manuals
The next phase was completing the merchandising materials essential to bringing the boards to market. This process began with extensive research into defining what this new mode of transportation was, legally. For ease of use, the decision was to make two manuals: a reading-intensive guide, and a quick-start sheet.
Followed by packaging: The goal was to make a minimalist design that focused on the biggest selling points of the unit. Clear concise messaging, and a simple block color scheme.
Website
Like the packaging, the website was designed to emphasize the product and its unique features. Each product webpage was deliberately designed to segue from one key point to the next. Simple color schemes and larger renders were shown to give users a clear picture of what they were purchasing.
Launch
Launch day was a big moment – publicly unveiled September 22nd, 2016. The EPIKGO was brought to market.
Promotional & Instructional Videos:
E-Commerce
As we were predominately doing e-commerce, our biggest impact was on e-retailers. Making a presence on Amazon in particular was of great importance. Our main company was currently a top 50 seller and creating engaging material for online viewers was well practiced. Simple, to the point messaging, and high-res product images/renderings were implemented. Actual listing here.
Final Notes
Within 3 months of launching, we had already sold enough units to recoup all production costs. Amazon.com, as a buyer, made the company’s first +$1M purchase, with over 3,000 units contracted. Epikgo continues strong till today with new offerings including electric skateboards.